Consumer Media
Programmatic Media Extension FY27
Brand USA’s global platform, America the Beautiful, is powering the next generation of VisitTheUSA.com through AI-driven trip planning and destination storytelling. Scalable programmatic campaigns aligned with Brand USA’s media strategy amplify destination visibility in this high-intent environment by reaching travelers already considering international travel through advanced audience segmentation across demographic, behavioral, and contextual targeting. Brand-safe, fast to activate, and built to drive measurable U.S. travel consideration.
Program Benefits
- Campaigns are monitored and optimized to ensure both brand safety and media performance.
- Scalable digital campaigns align with Brand USA’s media strategy across demographic, behavioral, and contextual targeting.
- Expanded targeting opportunities, including advanced audience segmentation, connect with moveable audiences already considering international travel.
- Efficient, fast to initiate campaigns across multiple markets, reach high-intent travelers at key planning moments, maximizing impact.
Packages
Media Campaign 1
90 Days In-Market
Online Promotion
Targeting Type (Core, Plus or Segment)
AdGenuity Native or Display Ads (5.3M - 15.7M Imps)
Total Estimated Impressions: 5.3M - 15.7M
*Varies by targeting type, tactic & market
Media Campaign 2
60 Days In-Market
Online Promotion
Targeting Type (Core, Plus or Segment)
AdGenuity Native or Display Ads (2.6M - 7.8M Imps)
Total Estimated Impressions: 2.6M - 7.8M
*Varies by targeting type, tactic & market
Media Campaign 3
45 Days In-Market
Online Promotion
Targeting Type (Core, Plus or Segment)
AdGenuity Native or Display Ads (1.6M - 4.7M Imps)
Total Estimated Impressions: 1.6M - 4.7M
*Varies by targeting type, tactic & market
Media Campaign 4
45 Days In-Market
Online Promotion
Targeting Type (Core, Plus or Segment)
AdGenuity Native or Display Ads (1M - 3.1M Imps)
Total Estimated Impressions: 1M - 3.1M
*Varies by targeting type, tactic & market