Supporting American Businesses, Jobs, and Communities Through International Travel
Explore what Brand USA offers
Growing America’s Economy Through International Travel
As the nation’s destination marketing organization, Brand USA drives international visitation and spending to support the U.S. economy and American jobs. According to Tourism Economics, over the past 13 years, Brand USA’s efforts have generated:
$0B
Total Economic Impact
0M
Additional Visitors
$0B
Additional Visitor Spending
0,700
Jobs Supported Annually, On Average
Our Work in Action
America the Beautiful is Brand USA’s current global brand platform and advertising campaign, designed to inspire international travelers to see, feel, and experience the beauty of America firsthand.
Learn MoreA new Brand USA content series that brings the America the Beautiful platform to life through travel stories rooted in iconic U.S. people, places, and traditions.
Learn MoreAccess the Get Facts. Get Going. toolkit with approved messaging videos logos and social assets to help share trusted travel information.
Learn MoreLearn how international visitation fuels local economies and brings Brand USA’s global marketing impact to life.
Learn MoreExplore Brand USA
Programs, reports, and resources designed to grow international visitation to the United States.
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Brand USA Launches First-Ever America the Beautiful Out-of-Home Advertising Campaign in Japan to Align with Japan Sales Mission
Brand USA Launches First-Ever America the Beautiful Out-of-Home Advertising Campaign in Japan to Align with Japan Sales Mission. Read More
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Brand USA Thanks World Cup Visitors and Encourages them to Return with New “More to Love” Social Series
Brand USA thanks international fans who traveled to and through the United States during the World Cup and invites them to return. Read More
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Brand USA Travel Week to Launch in Canada This Fall, Deepening Engagement in One of the United States’ Most Important Source Markets
Brand USA Travel Week to Launch in Canada This Fall, Deepening Engagement in One of the United States’ Most Important Source Markets. Read More
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Brand USA Selects 250 Global Travel Trade Ambassadors to Inspire International Travel During America’s 250th Anniversary
Brand USA Selects 250 Global Travel Trade Ambassadors to Inspire International Travel During America’s 250th Anniversary Read More
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Brand USA and U.S. Host Cities Lean into Innovation and AI to Enhance World Cup Trip Planning
AI is making it easier than ever for international fans to experience the 2026 FIFA World Cup in the USA Read More
Spotlight
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Join our network of destinations, travel brands, and industry organizations working to grow international visitation to the United States.