Insights, Research, and Resources
Brand USA equips partners and stakeholders with the tools, data, and insights about international visitation to promote the United States as a premier travel destination and demonstrate the power of inbound travel.
Inside the Minds of Future International Visitors
Brand USA’s 2025 Market Intelligence Survey across 18 key inbound markets reveals what international travelers want, how they plan, and what motivates their travel decisions.
Interested in attractions and entertainment
Plan to visit two or more cities in the United States
Choose destinations within three months of departure
Personal renewal motivated their most recent trip
Browse Resources
Results, data, and practical tools for partners and stakeholders.
Learn More in the Research Hub
The Brand USA Research Hub brings together data on visitor trends, economic impact, and consumer sentiment to support informed planning and decision-making.