Market Insights
Brand USA provides vital statistics on inbound travelers from across the world, giving stakeholders access to relevant information on valuable global markets. See below for insights into future international travel to the United States, including main motivating factors, how to reach future visitors, when they travel, how they travel, and current tourism perceptions of the USA.
Market Profile: All Markets
Travel Patterns
Likelihood to Travel to the United States
When, if ever, are you likely to visit the United States on an overnight leisure trip?
Motivation for Last International Leisure Trip
What was the main motivation for your most recent international overnight leisure trip?
Inspiration for Last International Leisure Trip
What was your main inspiration for your most recent international overnight leisure trip?
Regions Likely to Visit in the Next 12 Months
How likely are you to visit the following regions for an overnight leisure trip in the next 12 months?
Travel Party
Who will travel with you on your next overnight leisure trip?
Average Trip Duration
Average nights on next overnight leisure trip
Travel Planning
Advance Planning: Destination Selection
How far in advance of your departure date did/will you select the destination?
Destination Options in Mind
Which of the following statements best describes the circumstances of your next trip?
Social Media Channels
Which social media channels do you use for travel inspiration or planning?
Planning Sources
Researching Destination Info
Online Sources For Selecting A Destination
United States Perceptions & Trip Characteristics
Impressions of the United States
Based on your perception, even if you have never visited, please select which of the following characteristics best describes the United States.
Trip Activities
Which of the following activities would you be interested in participating in?
United States Attributes
Based on your perception, please rate the performance of the United States on the following attributes. Share indicating “above average” or “excellent.”
Net Promoter
If a friend or relative were discussing a future overnight leisure trip to the United States in the next 12 months, which would best describe your attitude towards this destination?
U.S. Destinations Interested in Visiting
Please select which of the following U.S. states and territories you are interested in visiting on a future overnight leisure trip to the United States.
Number of Cities Likely to Visit
How many U.S. cities do you plan to visit on a future overnight leisure trip to the United States?
Cities on
U.S. Trip