Programs & Opportunities

Getting Started with Brand USA

Q: What kinds of cooperative marketing opportunities does Brand USA offer?

Brand USA offers cooperative marketing programs in multiple international markets. You can learn more about available programs here.

Q: Can I use the VisitTheUSA.com logo on my website or marketing material?

Yes! Brand USA has several market-specific logos that can be used on your website or international marketing materials. There is no fee for use, but we do have branding guidelines for the logo treatment. Please contact your partner engagement representative to begin the process.

Q: What non-monetary contributions can I make to Brand USA?

Brand USA welcomes the rights to use your images and videos, as long as you have the right to sublicense this material to Brand USA or other third parties. We would accept your content into our digital asset management system, the database our marketing team uses to promote the U.S. Please contact your partner engagement officer to learn more.

Q: I have a question about an international market. Whom do I contact?

Your partner engagement representative can provide research and other strategic information about the markets Brand USA is active in, and provide market overviews based on the research we conduct.

New to partnering with Brand USA? Start here. Learn how our programs work and explore opportunities to reach international travelers. A Partner Engagement Representative will guide you every step of the way.

Connect with the Team

Fall Sunrise at Pounding Mill Overlook in Brevard North Carolina

How Partnership Works

Contribute to Brand USA to extend your reach into international markets. The partnership taps into the scale, expertise, and platforms we’ve built to drive global demand for U.S. travel.

Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

We consult with you on creative, target markets, timing, and media channels, building a plan that advances our collective goals.

Campaigns featuring your destination or experiences go live in international markets, powered by Brand USA’s platforms reaching the audiences that matter to you.

We track performance throughout the campaign, capturing the data these programs generate so results stay grounded in real reach and engagement.

Market

Frequently Asked Questions

Get answers to the most common questions about partnering with Brand USA.

How do I partner with Brand USA?

Brand USA accepts cash contributions that we may deploy to promote international travel to the United States via results-driven programs and platforms. The partnership begins with a conversation with our partner engagement team, where we can walk you through the LOA contribution process and hear your international marketing objectives. Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

What are contributions used for?

Brand USA will use contributions solely for marketing or promotional activity designed to attract international visitors. Activities can be tailored by international market, marketing channel, seasonality, and target audience. Cooperative marketing is one of the major marketing categories Brand USA is active in, providing the opportunity to partner with organizations — regardless of budget and size — to together promote travel experiences to, through, and beyond the gateways.

What kinds of cooperative marketing opportunities does Brand USA offer?

Can I use the VisitTheUSA.com logo on my website or marketing material?

What non-monetary contributions can I make to Brand USA?

I have a question about an international market. Whom do I contact?

See the Impact Firsthand

Brand USA drives business to communities across Kentucky — filling seats on tours that wouldn’t exist without international reach.
Through Brand USA’s cooperative model, destinations gain greater reach and visibility across global markets.

Getting Started
Around the world, travelers are discovering a Texas more dynamic than ever, and Brand USA is connecting them to the energy of cities like Dallas.

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What Partners Are Saying

“The trade engagement programs Brand USA runs are unmatched. We’ve built relationships with tour operators across Europe and Asia that continue to drive arrivals year over year.”

Maria Gonzalez Director of Tourism Marketing, Visit Florida
“Partnering with Brand USA has transformed how we approach international visitors. The co-op model is smart, efficient, and delivers measurable ROI every campaign cycle.”

Rachel Kim international Marketing Manager, Discover Los Angeles
“Partnering with Brand USA has transformed how we approach international visitors. The co-op model is smart, efficient, and delivers measurable ROI every campaign cycle.”

David Park VP of Global Sales, NYC Tourism + Conventions

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Connect With Our Partner Engagement Team

Our partner engagement team helps partners navigate programs and maximize results.

Connect With Our Team

Getting Started with Brand USA

How Partnership Works

Contribute

Collaborate

Launch

Measure

Current Programs

Frequently Asked Questions

See the Impact Firsthand

Brand USA drives business to communities across Kentucky — filling seats on tours that wouldn’t exist without international reach.

Through Brand USA’s cooperative model, destinations gain greater reach and visibility across global markets.

Around the world, travelers are discovering a Texas more dynamic than ever, and Brand USA is connecting them to the energy of cities like Dallas.

What Partners Are Saying

Connect With Our Partner Engagement Team