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Brand USA
Programs & Opportunities

Global Trade Development

Behind every international trip to the United States is a network of tour operators, travel agencies, and airlines that decide which destinations get packaged, promoted, and sold. Brand USA’s Global Trade Development team builds and strengthens these relationships through 15 international offices covering more than 25 market regions, training and equipping travel sellers around the world to confidently sell U.S. experiences.

FY 2026

Brand USA Travel Weeks

Brand USA Travel Week is the organization’s signature international trade platform, bringing U.S. destinations, hotels, and attractions together with the top travel buyers and media in a single market for multiple days of one-on-one appointments, education, and networking. What began in the U.K. and Europe now spans four platforms, with India, South America, and Canada joining the lineup, giving partners a focused, high-impact way to build relationships in the markets that matter most. Each Travel Week turns days of meetings into lasting partnerships, new itineraries featuring U.S. destinations, and future bookings for communities across the country.

Upcoming Events

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Destination Immersions

Brand USA Destination Immersions, formerly known as MegaFams, give travel trade professionals firsthand experience of destinations and attractions across the United States, equipping them to better promote and share the stories of what travelers can discover.