About

Who We Are

Brand USA’s mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.

Growing America’s Economy Through International Travel

As the nation’s destination marketing organization, Brand USA drives international visitation and spending to support the U.S. economy and American jobs. According to Tourism Economics, over the past 13 years, Brand USA’s efforts have generated:

$0B

Total Economic Impact

Additional Visitors

$0B

Additional Visitor Spending

0,700

Jobs Supported Annually, On Average

Our Story

Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation’s destination marketing organization is funded by contributions from visitors’ bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.

According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.