Consumer Media
Travelbag Tour Operator Program FY27
Founded in 1979, Travelbag is a UK-based specialist tour operator focused on tailor-made long-haul travel, with over 45 years of expertise in creating customized itineraries to the USA and worldwide. Operating in the mid to premium segment, Travelbag combines a strong direct-to-consumer model with a network of retail stores and expert Travel Specialists, with the majority of bookings driven through personalized consultation. This program leverages a multi-channel approach across digital, social, CRM, and retail environments to drive awareness, enquiries, and bookings, supported by a high-value audience with an average booking value of over £7,000 and strong demand for multi-centre USA travel.
Program Benefits
- Award-winning UK tour operator, including multiple British Travel Awards wins (Best Tour Operator to the USA 2023 & 2024), Which? Recommended Provider, and part of the dnata Travel Group.
- Extensive product and distribution network, including ~25,000 USA hotels, direct connectivity with major global hotel brands, and partnerships with leading bed banks and receptive operators.
- Comprehensive USA offering across all 50 states, featuring 170+ itineraries and diverse travel styles supported by rich editorial content and inspiration.
- Drives multi-destination travel through a highly consultative model, with 75% of customers visiting multiple locations and the ability to create fully customized itineraries.
Packages
Media Campaign 1
Online Promotion
- Homepage Banner & Sponsored Landing Page
- Content Creation – Includes one of the following: one new theme page, one blog, one itinerary page, or the addition of two hotel pages.
- Website Retargeting – Audience based retargeting using display ads
Social Media Promotion
- Paid Facebook Carousel – Promotional post featuring offers and/or inspirational content for two weeks
- Paid Facebook Offer-Led Post – Targeted audience (Demographics, interests & behaviors) for two weeks
Email Promotion
- Dedicated Solus Email – One dedicated destination email
- Escape Edition Email - One inspirational email inclusion
- Email Offer - One offer to be included in two Travelbag tactical emails
- Email Banner - One banner placement linking to existing blog, offer, or landing page in two emails
Retail Promotion
- Window TV Screen Offer – Played across all window TV screens in all Travelbag shops
- Internal TV Screen – Brand video to be played inside all Travelbag shops
- Lightbox - One placement in one Travelbag shop
Training
- Webinar - One live agent training webinar that is recorded and shared for future viewing
Six campaigns per year
Campaign Length: 12 weeks
Total Estimated Impressions: 2,736,030
Media Campaign 2
Online Promotion
- Homepage Banner & Sponsored Landing Page
- Content Creation – Includes one of the following: one new theme page, one itinerary page, or the addition of two hotel pages.
- Website Retargeting – Audience based retargeting using display ads
Social Media Promotion
- Paid Facebook Carousel – Promotional post featuring offers and/or inspirational content for two weeks
- Paid Facebook Offer-Led Post – Targeted audience (Demographics, interests & behaviors) for two weeks
Email Promotion
- Dedicated Solus Email – One dedicated destination email
- Escape Edition Email - One inspirational email inclusion
- Email Offer - One offer to be included in two Travelbag tactical emails
- Email Banner - One banner placement linking to existing blog, offer, or landing page in two emails
Training
- Webinar - One live agent training webinar that is recorded and shared for future viewing
Six campaigns per year
Campaign Length: 8 weeks
Total Estimated Impressions: 1,122,530
Media Campaign 3
Online Promotion
- Homepage Banner & Sponsored Landing Page
- Content Creation – Includes one of the following: one new theme page, one itinerary page, or the addition of two hotel pages.
- Website Retargeting – Audience based retargeting using display ads
Social Media Promotion
- Paid Facebook Offer-Led Post – Targeted audience (Demographics, interests & behaviors) for two weeks
Email Promotion
- Email Offer - One offer to be included in two Travelbag tactical emails
Training
- Webinar - One live agent training webinar that is recorded and shared for future viewing
Six campaigns per year
Campaign Length: 6 weeks
Total Estimated Impressions: 678,030
Travelbag Media Campaign 1*
12 Week Campaign
Online Promotion
- Homepage Banner & Sponsored Landing Page (46,000 page views)
- Website Page Creation - sponsored destination landing page, itinerary page or theme page (10,000 page views)
- Website Retargeting – Audience based retargeting using display ads (1,600,000 impressions)
Social Media Promotion
- Paid Facebook Carousel – Promotional post featuring offers and/or inspirational content (50,000 reach)
- Paid Facebook Offer-Led Post – Targeted audience: Demographics, interests & behaviors (80,000 reach)
Email Promotion
- Dedicated Eshot – 1 dedicated destination email including 1 offer
- Escape Edition Email - Inspirational email inclusion
- Email Offer - 1 offer to be included in 2 Travelbag tactical emails
- Email Banner - 2 placements linking to existing blog or offer page
- 500,000 subscribers
Print Promotion
- National Press Offer - 1 offer included in a half-page ad in The Daily Mail or The Times (450,000 circulation)
Retail Promotion
- Window TV Screen Offer – Played across all window TV screens in 8 shops
- Internal TV Screen – Brand video to be played inside 8 shops
- Lightbox - 1 placement in 1 shop location
Training
- Staff Training Webinar (Approximately 30 attendees)
*5 Campaigns available per year
Total Estimated Impressions 2,736,030