FY23 Annual Report
In FY23, Brand USA helped support the continued recovery of international travel to the United States as visitation rebounded and key global markets reopened. Through strategic marketing and international engagement, Brand USA worked to strengthen demand, support the visitor economy and maintain the United States’ competitive position as a leading global destination.
Driving Measurable Impact in FY23
According to Tourism Economics, Brand USA’s FY23 marketing efforts generated measurable impact through additional visitation, spending, and jobs.
Total Economic Impact
Additional Visitors
Additional Spending
Additional Jobs Supported
FY23 Year in Review
Brand USA created innovative global marketing programs to reach and inspire potential travelers in key source markets around the world through consumer-centered campaigns and always-on marketing, including educating and engaging with the travel trade and partner marketing initiatives.
Your guide to the full report
About Brand Usa
Letters From the CEO
Situational Overview
Year In Review
Where Brand USA Markets
Promoting Travel to Rural and Urban Areas
Objectives Review
Audited Financial Statements and Notes
In-Kind Contributions
Brand USA Leadership
Read the full story behind FY23
Get the complete report — audited financials, market-by-market marketing results, and Brand USA’s roadmap through the next decade of travel to the USA.