Trade Focused
Tata CLiQ Program FY27
Tata CLiQ Luxury is redefining premium retail in India, targeting 10M elite households with a seamless “phygital” experience. Backed by the Tata Group, the platform blends online convenience with offline trust, curating authentic fashion, luxury, and lifestyle products from leading global brands. Since its launch in 2016, Tata CLiQ Luxury has become the go-to destination for India’s affluent consumers seeking exclusivity, authenticity, and service excellence.
Program Benefits
- Tata CLiQ Luxury provides access to India’s elite shoppers, with a strong concentration of repeat customers, high average order values, and a significant share of digitally native, under-35 consumers.
- With presence in thousands of cities and tens of thousands of pin codes, the platform connects brands not only to metro markets but also to emerging affluent consumers in Tier 2 and Tier 3 cities.
- Brand USA and U.S. destinations benefits from prominent positioning across the platform — including homepage features, category banners, microsites, and editorial integrations — ensuring strong visibility and recall in a luxury-first environment.
- Through a blend of site, app, CRM, social, and editorial channels, Tata CLiQ Luxury offers brands multiple touchpoints to reach and engage customers, driving both inspiration and conversion across the full consumer journey.
Packages
Media Campaign
Online Promotion
- Destination Microsite - Product Information Page: Page building, complete content building and hosting (Evergreen)
- On Site Banners - Men Page (App Only): Single Banner Carousel
- Placement Below Lifestyle selects/brands we love (20 days - 157,760 impressions)
- On Site Banners - Women Page (App Only): Single Banner Carousel
- Placement Below Lifestyle selects/brands we love (20 days - 97,500 impressions)
- On Site Banners - Home Page (App Only): Single Banner Carousel
- Placement Below Lifestyle selects/brands we love (20 Days - 18,113 impressions)
- On Site Banners - Brand USA Micro-site: Single Banner Carousel
- Placement Below Lifestyle selects/brands we love (3 months)
- Editorial Articles - 2 Long form editorial articles exploring the destination, attractions and must do experiences (Evergreen)
Social Media Promotion
- Instagram Post - 1 Instagram Carousel Post with paid boosting (1 post - 1,500,000 impressions)
- Instagram Reel - 1 Instagram Reel curated for the destination from brand assets or stock images (1 reel - 1,500,000 impressions)
- Instagram Stories - 3 Instagram Stories, 1 posted each month during the campaign (3 stories)
- Meta Ads - Driving awareness for the destination to luxury affluent consumer via Facebook & Instagram (90 days)
7 Campaigns available running February to April
7 Campaigns available running May to July
7 Campaigns available running August to October
Total Estimated Impressions 3,273,373