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Brand USA
Consumer Media;Trade Focused

Brand USA Televisa Media Campaign 2023

Brand USA's 2023 partnership with Televisa featured a trade-led and consumer-led marketing campaign featuring a mix of tactics including display banners, editorial notes and social promotion.

Packages

Consumer-Led Televisa Campaign Featured Partner

Brand USA partnered with Televisa to promote US destinations to consumers through social media and editorial notes from August - December 2023.

Trade-Led Televisa Despegar Campaign Featured Partner

Brand USA partnered with Despegar / BestDay to promote US destinations through a cooperative campaign that was supported by in-kind Televisa media. Part of the campaign centered on a "Hot Sale Week," followed by leveraging Buen fin sales. The campaign was also supported by social and digital display ads.

Trade-Led Televisa PriceTravel Campaign Featured Partner

Brand USA partnered with PriceTravel to promote US destinations through a cooperative campaign that was supported by in-kind Televisa media. The campaign included the participation of 3 trade shows (350 travel agents in total) as well as digital brand presence with paid support. The campaign ran from September - December 2023.