Consumer Media;Content & Distribution
Consumer Website Promotion & Content FY26
Brand USA’s new global campaign, America the Beautiful, is driving the next generation of VisitTheUSA.com through AI-powered trip planning and cohesive storytelling. These opportunities build strategic promotion and align destination content with thematic pillars for consistency and greater impact—supporting a unified voice, deeper traveler engagement, and meaningful shared value across platforms.
Program Benefits
- Brand USA’s reimagined platform is a seamless integration into a next-generation experience, powered with cutting-edge AI trip planning and an intuitive design—built to guide travelers through personalized, inspiration-driven journeys.
- Relevant traveler content is showcased in Brand USA’s dynamic, digital environment which evolves with seasonal trends and thematic travel interests, ensuring maximum relevance and engagement.
- Brand USA extends reach through a targeted media strategy and high-intent audiences that deliver stronger visibility and deeper engagement.
- Through Mindtrip’s robust data capabilities, Brand USA gains access to rich behavioral data and real-time insights into trip planning, in addition to media performance reporting and web analytics.
Packages
America The Beautiful Game Programmatic Extension Campaign 1
A programmatic media extension campaign built around America the Beautiful Game that pairs AI-powered trip planning and Brand USA storytelling with enhanced targeting and native media to engage sports-motivated international travelers.
Custom Programmatic Media Native Ads
Sports-Related Contextual AI Prompt on Destination Landing Page
Media Performance Reporting
4.85 - 8.3M Total Estimated Impressions
Impressions vary by market. Campaigns subject to change.
America The Beautiful Game Programmatic Extension Campaign 2
A programmatic media extension campaign built around America the Beautiful Game that pairs AI-powered trip planning and Brand USA storytelling with enhanced targeting and native media to engage sports-motivated international travelers.
Custom Programmatic Media Native Ads
Sports-Related Contextual AI Prompt on Destination Landing Page
Media Performance Reporting
2.4 - 4.15M Total Estimated Impressions
Impressions vary by market. Campaigns subject to change.
America The Beautiful Game Programmatic Extension Campaign 3
A programmatic media extension campaign built around America the Beautiful Game that pairs AI-powered trip planning and Brand USA storytelling with enhanced targeting and native media to engage sports-motivated international travelers.
Custom Programmatic Media Native Ads
Sports-Related Contextual AI Prompt on Destination Landing Page
Media Performance Reporting
1.45 - 2.5M Total Estimated Impressions
Impressions vary by market. Campaigns subject to change.
America The Beautiful Game Programmatic Extension Campaign 4
A programmatic media extension campaign built around America the Beautiful Game that pairs AI-powered trip planning and Brand USA storytelling with enhanced targeting and native media to engage sports-motivated international travelers.
Custom Programmatic Media Native Ads
Sports-Related Contextual AI Prompt on Destination Landing Page
Media Performance Reporting
975K - 1.65M Total Estimated Impressions
Impressions vary by market. Campaigns subject to change.
America The Beautiful Game Programmatic Extension Custom Campaign
Dependent on campaign details
City Co-Op Campaign 1
30-45 Days In-Market
Online Promotion
Core Programmatic Media Ads (1-1.8M Display or Native Imps)
Dedicated State-led Thematic Carousel Ad (1 Tile, 1.7-2.6M Imps)
Content Integration
Feature in State-led Thematic Article (1)
Feature in State Destination Landing Page (1)
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
Media Performance
2.7-4.4M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
City Co-Op Campaign 2
30-45 Days In-Market
Online Promotion
Core Programmatic Media Ads (825K-1.4M Display or Native Imps)
Content Integration
Feature in State-led Thematic Article (1)
Feature in State Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
Media Performance
825K-1.4M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
City Co-Op Campaign 3
30-45 Days In-Market
Online Promotion
Core Programmatic Media Ads (525-900K Display or Native Imps)
Content Integration
Feature in State Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
Media Performance
525-900K Total Estimated Impressions
Impressions based on markets & programmatic tactic. Campaigns subject to change.
City Co-Op Custom
Dependent on campaign details
Custom Media Campaign
Dependent on campaign details
Lake Shores to Gulf Shores: Alabama Dedicated Regional Custom Campaign
2.3M Premium Programmatic Native ad impressions
2 dedicated Lake Shores to Gulf Shores road trips thematic carousel tiles
3.5M estimated Carousel impressions
1 month of Lake Shores to Gulf Shores onsite promotion
1 feature with Contextual AI-prompt on Lake Shores to Gulf Shores landing page
1 map pin with AI-prompt
1 link to State & Cities redeveloped destination landing page
Total estimated impressions: 5.8M
Lake Shores to Gulf Shores: City Regional Custom Campaign
1.3M Premium Programmatic Native ad impressions
1 dedicated Lake Shores to Gulf Shores road trips thematic carousel tile
1.7M estimated Carousel impressions
1 month of onsite promotion
1 state feature with Contextual AI-prompt on Lake Shores to Gulf Shores landing page
1 map pin with AI-prompt
1 link to redeveloped state destination landing page
Total estimated impressions: 2.8M
Lake Shores to Gulf Shores: State Regional Custom Campaign
550K Core Programmatic Native ad impressions
1 dedicated Lake Shores to Gulf Shores road trips thematic carousel tile
1.7M estimated Carousel impressions
1 city feature with Contextual AI-prompt on Lake Shores to Gulf Shores landing page
1 map pin with AI-prompt
1 link to city's redeveloped destination landing page
Total estimated impressions: 2.25M
Media Campaign 1
30-90 Days In-Market
Online Promotion
Plus Programmatic Media Ads (2.9-5.4M Display or Native Imps)
Multi-Destination Thematic Carousel Ads (2 Tiles, 3.4-5.2M Imps)
On-site Content Promotion (3 Months)
Content Integration
Feature in Multi-Destination Thematic Article (2)
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
AI Engagement Insights
Media Performance
6.5-10.6M Total Estimated Impressions
Impressions based on markets & programmatic tactic. Campaigns subject to change.
Media Campaign 2
30-90 Days In-Market
Online Promotion
Plus Programmatic Media Ads (1.3-2.5M Display or Native Imps)
Multi-Destination Thematic Carousel Ad (1 Tile, 1.7-2.6M Imps)
On-site Content Promotion (1 Month)
Content Integration
Feature in Multi-Destination Thematic Article (1)
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
AI Engagement Insights
Media Performance
3-5.1M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
Media Campaign 3
30-45 Days In-Market
Online Promotion
Core Programmatic Media Ads (1.2M-2.7M Display or Native Imps)
Content Integration
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
Media Performance
1.2M-2.7M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
Media Campaign 4
30-45 Days In-Market
Online Promotion
Core Programmatic Media Ads (830K-1.8M Display or Native Imps)
Content Integration
Redeveloped Destination Landing Page
Reporting
Media Performance
830K-1.8M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
State Co-Op Campaign 1
30-90 Days In-Market
Online Promotion
Plus Programmatic Media Ads (2.9-5M Display or Native Imps)
Dedicated State-led Thematic Carousel Ad (1 Tile, 1.7-2.6M Imps)
Multi-Destination Thematic Carousel Ad (1 Tile, 1.7-2.6M Imps)
On-site Content Promotion (3 Months)
Content Integration
Dedicated State-led Thematic Article (1)
Feature in Multi-Destination Thematic Article (1)
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
AI Engagement Insights
Media Performance
6.4-10.2M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
State Co-Op Campaign 2
30-90 Days In-Market
Online Promotion
Plus Programmatic Media Ads (1.3-2.3M Display or Native Imps)
Dedicated State-led Thematic Carousel Ad (1 Tile, 1.7-2.6M Imps)
On-site Content Promotion (1 Month)
Content Integration
Dedicated State-led Thematic Article (1)
Contextual AI Prompt on Destination Landing Page (1)
Redeveloped Destination Landing Page
Reporting
AI Engagement Insights
Media Performance
3-4.9M Total Estimated Impressions
Impressions based on market & programmatic tactic. Campaigns subject to change.
State Co-Op Custom
Dependent on campaign details