Activation;Consumer Media
Canada Loyalty Marketing Program FY27
Brand USA’s Canada Loyalty Marketing Program partners with Canada's premier loyalty program (Blue Rewards, formerly known as Air Miles Reward Program) allowing members to earn and redeem miles at over 400 online and in-store partners, travel, and card-linked offers.
The program leverages their travel booking engine to engage with collectors looking for ways to redeem or earn rewards to encourage travel to US destinations.
Program Benefits
- Over 9 Million Members Across Canada: Through the simple, fresh, and flexible loyalty program, members earn and redeem points from a coalition of over 400 leading Canadian and global brands, at thousands of retail and service locations and through travel.
- Data Capabilities: 34 years of AIR MILES first party collector data across millions of Canadians plus Bank of Montreal spend data. Transactional, behavioral, and demographic insights are used for precise target marketing and analytics, enabling highly effective audience profiling.
- Marketing Capabilities: Exceptional placement opportunities across Blue Rewards channels and beyond using first party data to drive awareness and bookings. Blue Rewards will provide Brand USA comprehensive reporting that will track against key KPIs, highlight key collector insights and recommendations.
- Extensive Travel Product: Blue Rewards provides collectors with an extensive variety of choice and value with flight, accommodation, car rental and activity options through Expedia-powered distribution channel and direct partnerships with travel providers.
Packages
Media Campaign 1
- 1x exclusive email
- 1x Blue Rewards coalition placement
Paid Media
- Google Programmatic (Display & Demand Gen)
Online
- Onsite display banners across web & app
- Blue Rewards website banner
- Travel offer
- Dedicated landing page
Mobile
- Mobile inbox with offer
Estimated Impressions: 7,802,000
Campaign length: 6 weeks
Media Campaign 1*
- 1x mention in destination specific email
- 1x AIR MILES coalition placement (email place dependent on content)
Paid Media
- Google Programmatic (Display & Demand Gen)
Booking incentives
- AIR MILES will create an incentive to entice users to book
Online
- AIR MILES travel home page and accommodations page banner: 1x mention
- 1x landing page
- 1x onsite RoS banner
Mobile
- 1x inbox message for mobile users
Estimated impressions: 7,800,000
Campaign length: 6 weeks
Media Campaign 2
- 1x exclusive email
- 1x Blue Rewards coalition placement
Paid Media
- Google Programmatic (Display)
Online
- Onsite display banners across web & app
- Travel offer
- Dedicated landing page
Estimated Impressions: 4,710,000
Campaign length: 4 weeks