Activation
Hays Travel Program FY27
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages. This Brand USA program leverages its scale and reach to deliver a fully integrated, data-driven campaign targeting high-value travel audiences. The program combines a dedicated landing page, targeted digital and social advertising, email marketing, and out-of-home placements, amplified by a nationwide retail footprint and network of travel advisors to drive awareness, consideration, and bookings.
Program Benefits
- Hays Travel has nearly 500 retail branches and services over 1 million customers per year.
- The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey.
- Hays Travel has more than 5.6 million online visitors a year and more than 2.5 million fans on social media.
- Hays Travel Hub provides direct access to over 2,500 travel agents almost instantly.
Packages
Hays Travel Media Campaign 1*
12 Week Campaign
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (50,000 page views)
- Display ads – Rich media display units targeting travel shoppers (300,000 impressions)
- YouTube Video ads - 6 sec, 15 sec, or 30 sec ads targeting travel shoppers (300,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (500,000 impressions)
- Boosted Social - 1 story on Hays Travel Instagram (5,000 reach)
- Boosted Social - 1 post (image or video) on Hays Travel Facebook page (70,000 reach)
Email Promotion
- Dedicated Solus Email - 1 email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
- E-Shot Banner Ad - 1 email sent to a targeted section of database of travel intenders (25,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - 10 second ad in 400 Hays Travel branches for 4 weeks - either static or video (3,500,000 impressions)
- Travel Shopper Proximity Targeting - OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (250,000 impressions)
- Travel Shopper Proximity Targeting - Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores (300,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
- Available to 2,700 agents
Total Estimated Impressions 5,305,000
Lake Shores to Gulf Shores Campaign
Lake Shores to Gulf Shores is a Brand USA-led, multi-destination campaign connecting featured U.S. destinations through a thematic road trip journey from the Great Lakes to the Gulf Coast. Activated through Hays Travel, the campaign combines owned content, targeted media, email, social, YouTube, branch-based out-of-home placements, and advisor training to inspire UK travelers and support demand for multi-stop U.S. itineraries. Hays Travel is the UK’s largest independent travel agency, with a nationwide retail footprint, established travel advisor network, and expertise in tailor-made long-haul holidays.
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign with custom themed itineraries developed along the Lake Shores to Gulf Shores route, highlighting destination-specific experiences tied to relevant travel themes. Itinerary - one evergreen page - 15,000 page views.
- Haystravel.co.uk - Dedicated Content Hub featured on site, during and post campaign. Destination - one evergreen page.
- Haystravel.co.uk - Homepage native ad placement. Itinerary - five months -50,000 page views.
- Display Ads - Performance display units targeting travel shoppers. Itinerary - four months - 800,000 impressions.
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story. Destination - one post -160,000 impressions.
- Organic Social– Sponsored posts (image or video) on the Hays Travel Facebook Page. Destination - one post - 50,000 impressions.
- YouTube Video Ads - Video advertising in 6, 15 or 30 seconds to reach highly targeted audiences. Itinerary - four months - 800,000 impressions.
Email Promotion
- E-Shot Banner Ad - Email sent to a targeted section of database of travel intenders. Itinerary - three emails - 45,000 subscribers.
- Dedicated Solus Email - Email sent to a targeted section of database of travel intenders. Itinerary – emails - 10,000 subscribers.
Out-of-Home
- Dedicated OOH Network - External Travel Screens - :10 second ad in over 170+ Hays Travel branches - either static or video. Destination - two weeks - 500,000 impressions.
Training
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign. Itinerary - one post - over 2,500 agents.
Total Estimated Impressions: 2,432,500
Campaign Length: 5 months
Media Campaign 1
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (30,000 page views)
- Display Ads - Performance display units targeting travel shoppers (500,000 impressions)
- Video Display Ads - Interactive Video display ad units (300,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (600,000 impressions)
- Boosted Social Posts – Two posts on Hays Travel Facebook or Instagram (70,000 impressions)
- TikTok Ads – In-feed catalog ad running over four to six weeks during the campaign (400,000 impressions)
Email Promotion
- Dedicated Solus Email - One email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - :10 second ad in over 400 Hays Travel branches for four weeks - either static or video (3,000,000 impressions)
- Travel Shopper Proximity Targeting - OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (350,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for three months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 12 weeks
Total Estimated Impressions: 5,257,500
Media Campaign 2
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (20,000 page views)
- Display Ads - Performance display units targeting travel shoppers (300,000 impressions)
- Video Display Ads - Interactive Video display ad units (200,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (400,000 impressions)
- Boosted Social Post – One post on Hays Travel Facebook or Instagram (35,000 impressions)
- TikTok Ads – In-feed catalog ad running over four to six weeks during the campaign (200,000 impressions)
Email Promotion
- Dedicated Solus Email - One email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - :10 second ad in over 400 Hays Travel branches for four weeks - either static or video (1,150,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for three months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 8 weeks
Total Estimated Impressions: 2,312,500
Media Campaign 3
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (15,000 page views)
- Display Ads - Performance display units targeting travel shoppers (150,000 impressions)
- Video Display Ads - Interactive Video display ad units (100,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (175,000 impressions)
- Boosted Social Post – One post on Hays Travel Facebook or Instagram (35,000 impressions)
Email Promotion
- E-Shot Banner Ad - One email sent to a targeted section of database of travel intenders (5,000 subscribers)
Training
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 6 weeks
Total Estimated Impressions: 482,500