How Brand USA Promotes
Wyoming
Through data-driven campaigns focused on boosting international travel to the United States, Brand USA helps generate visitor spending and economic benefits for communities and businesses across Wyoming. These efforts highlight destinations and experiences throughout the state, increasing awareness of Wyoming as a U.S. travel destination.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Wyoming boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
State Jobs Supported
Travel Spending
Tax Receipt
Through Cooperative Marketing
Wyoming destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Austria
- Belgium
- Canada
- France
- Germany
- Ireland
- Italy
- Mexico
- Switzerland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Wyoming experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 19 Organizations in Wyoming
- Buffalo Chamber of Commerce (Johnson County Tourism Association)
- Campbell County CVB
- City of Lander
- Cody Yellowstone
- Converse County Tourism
- Crook County Tourism
- Explore WY Rock Springs and Green River
- Jackson Hole Chamber of Commerce
- Jackson Hole Wildlife Safaris
- Park County Travel Council / Cody
- Sheridan Travel & Tourism
- Thermopolis Travel and Tourism
- Travel Wyoming
- Visit Carbon County
- Visit Casper
- Visit Cheyenne
- Visit Laramie
- Wind River Visitors Council
- Xanterra Parks & Resorts, Inc.

Need the full state impact data?
Our research team can provide customized datasets, market analysis, and partner briefing materials for Wyoming and all 50 states and territories.