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Brand USA

How Brand USA Promotes

Wisconsin

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Economic Impact from Travel and Tourism

International travel to Wisconsin boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.

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State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipt

Voices From the Field

  • “We are so lucky to have Brand USA as a trusted partner in the international landscape advocating for us all over the world.”

    Craig Trost Communications Director, Wisconsin Department of Tourism
Wisconsin Partners

Brand USA Partners with 17 Organizations in Wisconsin

  • Bayfield Chamber & Visitor Bureau
  • Bayfield County
  • Door County Visitor Bureau
  • Explore La Crosse
  • Harley-Davidson Museum
  • Kohler Company
  • Kwik Trip
  • Real Racine
  • Stevens Point Area CVB
  • Visit Eau Claire
  • Visit Green Bay
  • Visit Lake Geneva
  • Visit Madison
  • Visit Milwaukee
  • Visit Sheboygan
  • Wisconsin Dells Visitor & Convention Bureau, Inc.
  • Wisconsin Department of Tourism
Madeline Island, Wisconsin

Through Media and Digital Engagement

Brand USA featured Wisconsin experiences through:

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Social Media Features

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Stories

Lake Mendota, Wisconsin

Lake Mendota, Madison

Milwaukee, Wisconsin

Milwaukee

University of Wisconsin, Madison, Wisconsin

Discover the USA with Brand USA

Explore programs, partnerships, and resources designed to grow international visitation to the United States.