How Brand USA Promotes
Wisconsin
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Wisconsin boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Wisconsin Partners
Brand USA Partners with 17 Organizations in Wisconsin
- Bayfield Chamber & Visitor Bureau
- Bayfield County
- Door County Visitor Bureau
- Explore La Crosse
- Harley-Davidson Museum
- Kohler Company
- Kwik Trip
- Real Racine
- Stevens Point Area CVB
- Visit Eau Claire
- Visit Green Bay
- Visit Lake Geneva
- Visit Madison
- Visit Milwaukee
- Visit Sheboygan
- Wisconsin Dells Visitor & Convention Bureau, Inc.
- Wisconsin Department of Tourism
Through Media and Digital Engagement
Brand USA featured Wisconsin experiences through:
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Social Media Features
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Stories

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.