How Brand USA Promotes
Utah
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Utah boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
$0B
Travel Spending
$0M
Tax Receipt
Through Cooperative Marketing
Utah destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Austria
- Belgium
- Brazil
- Canada
- France
- Germany
- India
- Ireland
- Mexico
- New Zealand
- Switzerland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Utah experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
Utah Partners
Brand USA Partners with 21 Organizations in Utah
- Bryce Canyon Country
- Capitol Reef Country
- Cedar City – Brian Head Tourism Board
- Dinosaurland
- Explore Utah Valley
- Garfield County Office of Tourism
- Greater Zion Convention & Tourism Office
- Kanab / Kane County Office of Tourism
- Moab Area Travel Council
- Park City Chamber CVB
- Saint George CVB
- San Juan County Tourism (Utah)
- Ski Utah
- Uintah County Travel & Tourism
- Utah Consortium
- Utah National Parks Council
- Utah Office of Tourism
- Utah’s Canyon Country
- Visit Ogden
- Visit Salt Lake
- Zion National Park Area

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.