How Brand USA Promotes
South Dakota
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to South Dakota boosts spending in
the state’s travel and tourism sector, supports job growth,
and increases economic activity.
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State Jobs Supported
$0B
Travel Spending
$0M
Tax Receipt
Through Cooperative Marketing
South Dakota destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- India
Through Media and Digital Engagement
Brand USA featured South Dakota experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
South Dakota Partners
Brand USA Partners With 13 Organizations In South Dakota
- Black Hills and Badlands Tourism Association
- Crazy Horse Memorial
- Custer State Park
- Deadwood SD
- Rapid City Convention & Visitors Bureau
- Sioux Falls Convention & Visitors Bureau
- Southeast South Dakota
- Travel South Dakota
- Visit Brookings
- Visit Mitchell
- Visit Watertown
- Xanterra Mount Rushmore
- Yankton CVB

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.