How Brand USA Promotes
Oregon
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Oregon boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Through Cooperative Marketing
Oregon destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Austria
- Canada
- Germany
- Japan
- South Korea
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Oregon experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
Oregon Partners
Brand USA Partners with 17 Organizations in Oregon
- America’s Hub World Tours
- Central Oregon Visitors Association
- Clackamas County
- Discover Klamath
- Eastern Oregon Visitors Association
- Eugene Cascades & Coast – Travel Lane County
- Explore Tualatin Valley
- Hells Canyon Adventures
- Mt. Hood Columbia River Gorge Regional Tourism Alliance
- Portland Region
- Southern Oregon Visitors Association
- The People’s Coast (OR)
- Travel Oregon
- Travel Portland
- Travel Salem
- Visit Bend
- Willamette Valley Visitors Association

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.