How Brand USA Promotes

North Carolina

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to North Carolina boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipt

Voices From the Field

“Brand USA is crucial to our international tourism development. We don’t have the funding to go out there on our own, nor do we have the expertise, because each international market is distinct and unique. Brand USA has been a key partner for us in establishing those relationships and helping us get to a footing in various countries around the world.”

Wit Tuttell Executive Director, Visit North Carolina