How Brand USA Promotes
New York
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to New York boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Through Cooperative Marketing
New York destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- Colombia
- Finland
- India
- Indonesia
- Japan
- Mexico
- New Zealand
- Norway
- South Korea
- Sweden
- United Kingdom
Through Media and Digital Engagement
Brand USA featured New York experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
New York Partners
Brand USA Partners with 58 Organizations
- 1000 Islands International Tourism Council
- Adirondack Regional Tourism Council
- American Museum of Natural History
- Belmont Park Village
- Bethel Woods Center for the Arts
- Broadway Inbound
- Buffalo Niagara CVB
- Capital Saratoga Region
- Catskill Association for Tourism Services
- CenterState Corporation for Economic Opportunity
- Central New York Vacation Region
- Chautauqua County Visitors Bureau
- Corning Museum of Glass
- Country Byways
- Delaware North Parks & Resorts
- Discover Albany
- Discover Long Island
- Discover Saratoga
- Disney on Broadway
- Empire State Building Experience
- Explore & More Museum
- Explore Watkins Glen
- Finger Lakes Regional Tourism Alliance
- Finger Lakes Visitors Connection
- Genesee County Chamber of Commerce
- Greater Niagara Region USA
- Harry Potter and The Cursed Child New York
- Hudson Valley Tourism
- Hudson Yards
- Lake George Area (Warren County)
- Legends Attractions
- Long Island Convention & Visitors Bureau and Sports Commission
- Madame Tussauds New York
- Museum – City of NY
- New York City Tourism + Conventions
- New York State Division of Tourism
- New York State Tourism Industry Association
- New York’s Backyard, Hudson Valley
- Niagara Falls USA
- North Country Chamber/Adirondack Coast VB
- NY Yankees
- One World Observatory
- Oneida County Tourism
- Orange County Tourism and Film
- Rockefeller Center
- Rockland County Tourism
- Sullivan County Catskills
- Summit One Vanderbilt
- Syracuse Convention & Visitors Bureau
- The Metropolitan Opera
- The Saratoga County Chamber
- Tour Cayuga
- Visit Ithaca
- Visit Rochester (NY)
- Visit Westchester County NY
- Warner Bros. Discovery (WBD)
- Whitney Museum of American Art
- Wine, Water and Wonders
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.