How Brand USA Promotes

Minnesota

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Minnesota boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.

State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipt

“We are not necessarily a first-tier destination. Minnesota is sort of a quiet, sleeper state in the north. But we have found that over time, the relationships that we built through Brand USA Travel Week have been a really great opportunity for us to kind of continue to remind people why Minnesota is so great.”

Lauren Bennett McGint Executive Director, Explore Minnesota