How Brand USA Promotes
Michigan
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Michigan boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Through Cooperative Marketing
Michigan destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
- Germany
- Spain
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Michigan experiences through:
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Social Media Features
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Stories
Michigan Partners
Brand USA Partners with 18 Organizations in Michigan
- Discover Holland
- Discover Kalamazoo
- ETS – Event Travel Solutions
- Experience Grand Rapids
- Frankenmuth CVB
- Great Lakes Bay Regional CVB
- Greater Lansing CVB
- Mackinac Island CVB
- Saugatuck/Douglas Area Convention and Visitors Bureau
- Sault Ste. Marie CVB
- Taubman
- The Henry Ford Museum
- Travel Marquette
- Travel Michigan
- Traverse City Tourism
- Visit Ann Arbor
- Visit Detroit
- Southwest Michigan
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.