How Brand USA Promotes
Massachusetts
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Massachusetts boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Through Cooperative Marketing
Massachusetts destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Germany
- India
- Japan
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Massachusetts experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
Massachusetts Partners
Brand USA Partners with 24 Organizations in Massachusetts
- Ames Boston Hotel
- Cape Cod Chamber of Commerce
- Destination Salem
- Discover Central Massachusetts
- enVision Hotel
- Explore Western Massachusetts
- Franklin County Chamber of Commerce
- Greater Merrimack Valley CVB
- JFK Library Foundation
- Martha’s Vineyard Chamber of Commerce
- Massachusetts Office of Travel & Tourism
- Meet Boston
- MetroWest Visitors Bureau
- Mohawk Trail Region
- North of Boston CVB
- Plymouth County CVB
- Salem Witch Museum
- Sonesta International Hotels Corporation
- Southeastern Massachusetts Convention & Visitors Bureau
- Sports Travel and Tours
- Tourism Cares
- TourMappers North America
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.