How Brand USA Promotes

Kentucky

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Kentucky boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipt

“[In] smaller markets, we obviously have smaller budgets and limited reach, and we can leverage the Kentucky Department of Tourism and their reach along with Brand USA. That’s a partnership that creates real results.”

Mark Calitri President & CEO, Owensboro Convention and Visitors Bureau
“The partnerships between Kentucky Department of Tourism and Brand USA are absolutely pivotal for Louisville tourism to play on the international scene. You have to go with your partners, and the Kentucky Department of Tourism and Brand USA literally make that financially possible.”

Nicole Twigg Vice President of Tourism, Louisville Tourism