How Brand USA Promotes
Idaho
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Idaho boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
$0B
Travel Spending
$0M
Tax Receipt
Through Cooperative Marketing
Idaho destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Austria
- Belgium
- Canada
- France
- Germany
- Netherlands
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Idaho experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
Idaho Partners
Brand USA Partners with 21 Organizations in Idaho
- Boise Convention and Visitors Bureau
- CityPass Inc.
- Coeur d’Alene Casino Resort
- Coeur d’Alene CVB
- Idaho Falls CVB
- Idaho High Country
- Lookout Pass
- Moscow Chamber (Idaho)
- North Central Idaho Travel Association (NCITA)
- North Idaho Tourism Alliance
- Sandpoint Chamber
- Silverwood Theme Park
- Southern Idaho Tourism
- Southwest Idaho Travel Association
- Sun Valley Resort
- Visit Idaho
- Visit Pocatello
- Visit Post Falls
- Visit Sun Valley
- Wallace Chamber
- Yellowstone Teton Territory

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.