How Brand USA Promotes
Florida
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Florida boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
State Jobs Supported
Travel Spending
Tax Receipt
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“We’ve seen double-digit, year-over-year increases in many international markets, and that’s in large part due to our partnership with Brand USA and reaching audiences through that partnership. As we look forward into the future, that’s a big part of our business model, and we want to lean into that partnership as much as possible.”
Through Cooperative Marketing
Florida destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- France
- Germany
- India
- Spain
- United Kingdom
- Argentina
- Austria
- Chile
- Colombia
- Italy
- Japan
- Mexico
- Netherlands
- Venezuela
Through Media and Digital Engagement
Brand USA featured Florida experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 74 Organizations in Florida
Florida destinations participated in Brand USA sales missions and trade shows in key global markets.
- Amelia Island CVB
- Artegon Marketplace
- Aventura Mall
(co-exhibitor of Greater Miami) - Bradenton, Anna Maria Island, Longboat Key
- Brightline Trains Florida LLC
- Central Florida VCB
- Citrus County CVB
- City of Sunny Isles Beach
- Daytona Beach CVB
- Destin-Fort Walton Beach
- Destination Panama City
- Discover Crystal River
- Disney Destinations
- Earl Enterprises
- Enterprise Holdings Inc.
- Experience Kissimmee
- Florida’s Adventure Coast (Hernando
- County Tourism Bureau)
- Florida’s First Coast of Golf
- Fort Myers Islands, Beaches & Neighborhoods
- Greater Miami and the Beaches
- Hollywood Community Redevelopment Association
- HotelBeds USA, Inc.
- IGLTA Foundation
- Indian River County Chamber of Commerce
- Kaluah Tour
- Kennedy Space Center
- Kentuck Partners C/O Miles
- Lee County Port Authority
- Marriott Vacation Club International
- Martin County Convention & Visitors Bureau
- Maxim Tours LLC
- Miami Seaquarium
- Miles Partnership LLLP
- Naples Visitors Center
- Naples, Marco Island, Everglades
- Convention and Visitors Bureau
- Norwegian Cruise Lines
- Ocala/Marion County Visitors &
- Convention Bureau
- Okaloosa Country Tourist Development Council
- Okeechobee County
- Orlando Sanford Intl. Airport
- Palm Beach County Cultural Council
- Panama City Beach CVB
- Pasco County – Experience Florida’s Sports Coast
- Personal RGE Tours
- Punta Gorda/Englewood Beach CVB
- Seralago Hotel & Suites
- South Dade
- Space Coast Office of Tourism
- St Lucie County TDC
- St. Augustine, Ponte Vedra & The Beaches VCB
- The Hertz Corporation
- The Palm Beaches
- United Parks & Resorts
- Universal Destinations & Experiences
- Universal Orlando Resort
- Visit Florida
- Visit Florida Keys
- Visit Jacksonville
- Visit Lauderdale
- Visit Levy County
- Visit Natural North Florida
- Visit Orlando
- Visit Pensacola
- Visit Sarasota
- Visit St. Pete-Clearwater
- Visit Tallahassee
- Visit Tampa Bay
- Walt Disney Parks and Resorts
- Walt Disney World Swan and Dolphin
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.
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Brand USA Launches First-Ever America the Beautiful Out-of-Home Advertising Campaign in Japan to Align with Japan Sales Mission
Brand USA Launches First-Ever America the Beautiful Out-of-Home Advertising Campaign in Japan to Align with Japan Sales Mission. Read More
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Brand USA Thanks World Cup Visitors and Encourages them to Return with New “More to Love” Social Series
Brand USA thanks international fans who traveled to and through the United States during the World Cup and invites them to return. Read More
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Brand USA Travel Week to Launch in Canada This Fall, Deepening Engagement in One of the United States’ Most Important Source Markets
Brand USA Travel Week to Launch in Canada This Fall, Deepening Engagement in One of the United States’ Most Important Source Markets. Read More
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Brand USA Selects 250 Global Travel Trade Ambassadors to Inspire International Travel During America’s 250th Anniversary
Brand USA Selects 250 Global Travel Trade Ambassadors to Inspire International Travel During America’s 250th Anniversary Read More
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Brand USA and U.S. Host Cities Lean into Innovation and AI to Enhance World Cup Trip Planning
AI is making it easier than ever for international fans to experience the 2026 FIFA World Cup in the USA Read More
