How Brand USA Promotes
California
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to California boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity.
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State Jobs Supported
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Travel Spending
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Tax Receipt
Through Cooperative Marketing
California destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- India
- Mexico
- Netherlands
- New Zealand
- Spain
- Switzerland
- United Arab Emirates
- United Kingdom
Through Media and Digital Engagement
Brand USA featured California experiences through:
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Social Media Features
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Stories
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Hosted Media Trips
California Partners
Brand USA Partners with 162 Organizations in California
- AC/ Moxy DTLA
- AgenTours, Inc.
- Alcatraz Cruises
- America 4 You
- America Asia Travel Center
- America International Travel Services Inc.
- American Ring Travel, Inc.
- Anaheim Desert Palms Hotel & Suites
- Arroyo Grande/Grover Beach Chamber of Commerce
- Best Western Stovalls Inn
- Beverly Center
- Beverly Hills CVB
- Big Bear Visitors Bureau
- Blue & Gold Fleet LLP
- Buellton Chamber of Commerce
- California Agr Export Council/ Agricultural Trade Office
- California Academy of Sciences
- Cannery Row Company
- Central Coast Tourism Council
- CG Hospitality
- Chinatour.com
- Citadel Outlets
- Clementine Hotel Suites Marriott-Anaheim
- Costa Mesa CVB
- Destination America
- Destination Irvine
- Discover Inland Empire
- Discover LA
- Discover San Benito County
- Discover Santa Clara
- EagleRider Rentals & Tours
- EXP Journeys
- Explore Inyo County
- Explore Lompoc
- Five Star Tours
- Fox Rent A Car
- GAP Outlets
- Go Tahoe North
- Go West Tours
- Grand Hotel Sunnyvale/Cupertino
- Great Wolf Lodge Garden Grove – Anaheim
- Handlery Hotels, Inc.
- High Sierra Visitors Council
- Hornblower Cruises & Events
- Hotel Del Coronado
- Hotel Zephyr
- Howard Johnson Anaheim Hotel and Water Playground
- Irvine Company Retail Properties
- Japan Afro-American Friendship Association (JAFA)
- JBSHotels.com
- Karmel Shuttle/Extreme Tours
- Le Bridge LLC (New York Tour1/LA Tour1)
- Liftopia
- Live Nation
- Love Catalina Island Tourism Authority
- MacGillivray Freeman Films
- Mammoth Mountain Ski Area
- Marina Del Rey Tourism Board
- Merlin Entertainments
- Mineta San Jose Airport
- Mono County
- Monterey Bay Aquarium
- Napa Valley Conference & Visitors Bureau
- NBC Universal Hollywood
- Oakland CVB
- Ontario Convention & Visitors Bureau
- Orange County Visitors Association
- Oxnard Convention & Visitors Bureau
- Palm Springs Bureau of Tourism
- Pasadena CVB
- Pier39
- Pismo Beach CVB
- Red and White Fleet
- Red Carpet Travels
- Redondo Beach CoC&VB
- Revamerica Tours
- Roaring Camp Railroads
- San Bernardino County
- San Diego International Airport
- San Diego Padres & Petco Park Tours
- San Diego Tourism Authority
- San Diego Zoo Safari Park
- San Francisco Travel Association
- San Jose CVB
- San Juan Bautista
- San Mateo County/Silicon Valley Convention & Visitors Bureau
- San Pedro Historic Downtown Waterfront
- Santa Barbara Hotel Collection
- Santa Monica Travel & Tourism
- Sea World San Diego
- See Monterey
- Shasta Cascade
- Sheraton Park Hotel at the Anaheim Resort
- Shore Break Resort
- Silicon-Valley.fr
- Simi Valley Chamber of Commerce
- Six Flags Magic Mountain
- Sonoma County Tourism
- South Coast Plaza
- Temecula Valley CVB
- Terres Indiennes – Indian Land Inc.
- The Landmark Hotels Group
- The Meritage Collection
- The West Anaheim Resort
- TPI Global
- Travel Brands
- Travel Paso
- Travel Santa Ana
- Tuolumne County VB
- U.S. China Travel Service
- Universal Studios Hollywood
- USS Midway
- Vacaville Conference & Visitors Bureau
- Ventura County Coast
- Ventura Visitors & Convention Bureau
- Visa
- Visit Anaheim
- Visit Bakersfield
- Visit Buena Park
- Visit Burbank
- Visit California
- Visit Camarillo
- Visit Cambria
- Visit Carlsbad
- Visit Carmel
- Visit Conejo Valley
- Visit Dana Point
- Visit Folsom
- Visit Fresno County
- Visit Gilroy
- Visit Greater Palm Springs
- Visit Huntington Beach
- Visit Laguna Beach
- Visit Lodi
- Visit Mammoth
- Visit Marin
- Visit Mendocino
- Visit Morro Bay
- Visit Napa Valley
- Visit Newport Beach
- Visit Rancho Cordova
- Visit Redding
- Visit Redwoods
- Visit Sacramento
- Visit Santa Barbara
- Visit Santa Clarita
- Visit Santa Cruz County
- Visit SLO CAL
- Visit Stockton
- Visit the Santa Maria Valley
- Visit the Santa Ynez Valley
- Visit Tri Valley
- Visit Visalia
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.