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Brand USA
Agents of Change

From Conversation to Knowledge – How AI Turns Your Calls Into Strategy

Part of the Series: Agents of Change

July 6, 2026

About This Event

Every meeting produces insights. Most of them disappear into notebooks or forgotten recordings. Janette Roush, Senior Vice President, Innovation & Chief AI Officer for Brand USA, built a pipeline that captures every conversation—using a wearable AI recorder that syncs transcripts automatically—and then processes them into structured call notes, extracts new strategic positions, updates project files, and flags follow-up tasks. The result: nothing falls through the cracks, and every conversation compounds into institutional knowledge over time. This session covers the full workflow from recording to insight, the tools involved, and how to start capturing your own conversations today. If you’ve ever left a meeting thinking “I should remember that,” this one’s for you.

Presenters

Janette Roush Senior Vice President, Innovation & Chief AI Officer

Documents & Resources

Available after the event concludes.