DMO Website Mindtrip Integration – Chatbot to Traveler Intelligence System

About This Event

Join us for Brand USA’s next Agents of Change webinar.

Mindtrip powers the AI trip planner on Brand USA’s consumer website, VisitTheUSA.com and every conversation it captures feeds a traveler intelligence system: real questions from international travelers, in their own words, tagged to specific destinations and joined to our traffic and media data.

Matt Nicoletta, Sr. Manager, Marketing Analytics & Business Insights, joins Janette Roush, SVP, Innovation & Chief AI Officer, to walk through how we built the integration and the analytics methodology behind it—integrating chatbot analytics with standard website analytics, building custom metrics, and using LLM-based natural language processing to analyze chat transcripts at scale. The example is Mindtrip, but the concepts extend to any AI itinerary planner.

Why it matters: International travelers are adopting AI for travel planning faster than any other audience — and they’re talking to us.

Presenters

Janette Roush Senior Vice President, Innovation & Chief AI Officer

Matt Nicoletta Senior Manager, Marketing Analytics & Business Insights

Documents & Resources

Available after the event concludes.