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Brand USA
Agents of Change

AI for Convention Sales Teams

Part of the Series: Agents of Change

October 6, 2025

About This Event

Winning international meetings and events is more competitive than ever, and AI can be a game-changer for U.S. convention sales teams. This session will show how sales teams can use AI to research prospects, conduct follow-up more quickly, and strengthen client relationships. Attendees will walk away with practical strategies and real-world examples of how AI can allow sales teams to focus on human connection.

Presenters

Janette Roush Senior Vice President, Innovation & Chief AI Officer