Skip to main content Skip to navigation
Careers

Lorem Ispum Dolor. Learn More

Brand USA

FY22
Annual Report

Brand USA submits this report for Fiscal Year 2022
(FY2022) to the Secretary of Commerce to transmit to
Congress as an update on the organization’s progress,
activities, financial condition, and accomplishments
for the period of October 1, 2021 through
September 30, 2022.

2022 Overview

8M

Incremental Visitors

Annual Report FY22

$26.4

Incremental Spending

Annual Report FY22

37,000

Jobs Supported

Annual Report FY22

$58B

Total Economic Impact

Annual Report FY23

FY22

FY2022 was a recovery year, but a bumpy one. The U.S. welcomed 50.9 million international visitors — still 36% below 2019 levels, but a massive improvement over 2021’s 72% shortfall. Growth ran roughly twice as fast as 2021, driven by pent-up demand, though the year started slow because of Omicron and lingering travel restrictions.

Davenport, Iowa

“This was the year that the world came out of a pandemic and global travel restarted in earnest.”

Todd DavidsonBoard ChairBrand USA
What's Inside

Ten sections covering the full year — from strategy to audited financials.

  • About This Report
  • Letters from the President & CEO and the Board Chair
  • Situational Overview
  • Year in Review
  • Where Brand USA Markets: People, Places, and Channels
  • Promoting Travel to Rural and Urban Areas
  • Objectives Review
  • Audited Financial Statements and Notes I
  • n-Kind Contributions